Branding
Soley
01.-
Introduction
Building brands is what we enjoy the most, it’s in our blood, in our genes, and always on our minds.
Soley is a new name entering fine jewelry and accessories eCommerce market, so they absolutely require a strong, bullet-proof, consistent and clever brand identity, that will resonate with the target audience and stand out in a crowded market place, communicating the message of luxury and uniqueness, while being understated.
02.-
Conclusion
Tall ask, you might say. Aaand, we delivered.
Starting from brand conceptualization, we have delivered a full brand identity for Soley, including logos, icons, collateral, brand personality and purpose, with the full brand guidelines as a cherry on top of this exciting project.
